Omni-channel is the multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick and mortar store. – TechTarget
Today’s consumer is a creature of information. He is more advanced and is used to using his smartphone or other smart devices to research, compare and utilise information in a way that suits him best. So what you need to do is provide your clients and prospects with that information about your brand, products and services, and enable them to process it in the most convenient way.