Omni-Channel Does Not Equal Opti-Channel Experience

October 10, 2018by zoran.railic

Customer experience and customer journey are ever changing categories because they are in tight correlation with new technologies. Every new technology adopted by customers is surely going to cause new customer expectations and behaviors. Most noticeable are the changes in customer communication. There has been a huge shift from sending customers messages via post, e-mail or phone, to more meaningful use of channels, with Omni-channel where channels interact, thus providing seamless customer journey.

View this image in full size

Today is all about personalization at every point of the customer journey. Which raises a question: How many touch points should there be? Well, as many as possible, you say, in order to be available to clients wherever they are. Yes, there is a point in having multiple touch points with clients. However, how you use them is quite a different topic. Do you really need an ATM promo message on a limited quick loans offer for a purchase in a specific shopping mall, if that ATM is miles away from that mall? But, if that ATM was in that specific shopping mall, well, that would be an offer you would want at that time and place.

Opti-channel is the new keyword – optimizing the communication and using the resources. Why spend money on the entre channel network when you can focus on the optimal channel for delivering the optimal message? Make your customer engagement strategy based on customer analytical data, such as behavior, spending habits, preferred channel, and make your communication more personalized. NF Innova has developed an Opti-channel platform[/vc_column_text][vc_separator type=”transparent” up=”10″ down=”10″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” padding_top=”20″ padding_bottom=”20″][vc_column][button target=”_blank” hover_type=”default” text_align=”center” text=”Contact Us” link=”https://www.nfinnova.com/contact/” color=”#ffffff” hover_color=”#f15b50″ background_color=”#f15b50″ border_color=”#f15b50″ hover_border_color=”#f15b50″][vc_separator type=”small” position=”center” color=”#f15b50″ up=”40″ down=”40″][vc_column_text]

Recent News/Blogs

[/vc_column_text][vc_separator type=”small” position=”center” color=”#f15b50″ up=”40″ down=”40″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” padding_top=”20″ padding_bottom=”20″][vc_column width=”1/2″][vc_single_image image=”8121″ img_size=”full” onclick=”custom_link” qode_css_animation=”” link=”https://www.nfinnova.com/2018/08/opti-channel-experience-behind-the-scenes”][/vc_column][vc_column width=”1/2″][vc_column_text]

Blog: Opti-Channel Experience: Behind the Scenes

Customers expect an optimal message, at an optimal time on an optimal device.

Find out how.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” padding_top=”20″ padding_bottom=”20″][vc_column width=”1/2″][vc_column_text]

The Way Forward Through True Partnership

Raiffeisen Bank, with the support of NF Innova, implemented self-service terminals …

Keep Reading

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”8062″ img_size=”full” onclick=”custom_link” qode_css_animation=”” link=”https://www.nfinnova.com/2018/08/opti-channel-experience-behind-the-scenes”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” padding_top=”20″ padding_bottom=”20″][vc_column width=”1/2″][vc_single_image image=”8049″ img_size=”full” onclick=”custom_link” qode_css_animation=”” link=”https://www.nfinnova.com/2018/08/opti-channel-experience-behind-the-scenes”][/vc_column][vc_column width=”1/2″][vc_column_text]

Blog: Extend Your Online Presence

Banking today can be done without human interaction and most of the users choose mobile over “branch banking”.

Read more

https://www.nfinnova.com/wp-content/uploads/2020/12/bgn-footer-line.png
https://www.nfinnova.com/wp-content/uploads/2020/12/bgn-footer-line.png

Copyright 2021 NF Innova, All Rights Reserved. View our Privacy Policy & Terms of Use.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Powered by www.wowfactory.rs

Copyright 2021 NF Innova, All Rights Reserved. View our Privacy Policy & Terms of Use. Powered by WoWFactory

Book a Demo with NF Innova team!

The next step is to fill in the blanks with some basic information about you and your company.
We are looking forward to meeting you soon!