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Again, the customer is in focus. No, let’s put it another way - the customer is always in focus. With new regulations now in effect, the battle for customer data will become even more enduring. So, only the ones that focus on customers’ actual needs and behavior have a chance to win their loyalty.

Today’s consumers are all about information, using various online apps and platforms to search, compare and decide on a product or service. But the old fashioned “Ask a friend” is still trending, taking a new shape - “Message a friend”.

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